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Marketing Email Specialist - Remote

Louisville, KY, United States  |  Marketing  |  ID: REQ-14970


The GEA Way

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GEA Way philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come togetherwe always look for a better way, and we create possibilities

Interested in joining us on our journey? 

Our MarTech Data team is seeking a Marketing Email Specialist. This person will be responsible for executing email and digital marketing campaigns within Salesforce Marketing Cloud. In addition, they will gather selection criteria for list creation, schedule email/journey sends, produce campaign documentation, and assist with the maintenance of the Marketing Cloud database. The ideal candidate will be proficient with campaign execution and SQL within Marketing Cloud or other related CRM tools.


Marketing Email Specialist - Remote


USA, Louisville, KY

How You'll Create Possibilities

  • Create list selection criteria for primarily email campaigns using SQL in Marketing Cloud
  • Email campaign execution and journey setup within digital automation tool
  • Understanding of database architecture and data available for campaigns
  • Own audiences/segments and provide recommendations to optimize audience and contact frequency strategies
  • Create email campaign documentation, enforce naming conventions, and data management best practices
  • Assist with end to end testing of digital marketing campaigns within the tool including creating data user stories and test cases
  • Coordinate email campaign execution across house of brands
  • Assist as needed with reporting needs from digital analytics team

What You'll Bring to Our Team

Minimum Qualifications:

  • Bachelor’s degree from an accredited university or college
  • Minimum 3+ years of database marketing experience utilizing a CRM tool to execute campaigns
  • Basic knowledge of SQL and/or similar queries to build lists and analyze data
  • Experience using data analysis tools
  • Strong team player including demonstrated behavior working on a cross-functional team and being a self-starter

Preferred Qualifications:

  • Experience with email service providers
  • Fast learner who is eager to dive into the data and learn all its intricacies
  • Intellectual curiosity and willingness to accept feedback
  • Experience in setting up automated digital marketing communications
  • Experience in audience segmentation and targeting
  • Experience with A/B testing and other digital marketing testing
  • Salesforce Marketing Cloud Email Specialist certification
  • Ability to shift focus depending on the business priority


Our Culture

At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences.  We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GEA, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]



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