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eCommerce Marketing Associate, Aftermarket Products

Louisville, KY, United States  |  Marketing  |  ID: REQ-9722

Description

Job Location

USA, Louisville, KY

Job Posting Title

eCommerce Marketing Associate, Aftermarket Products

The Challenge

The eCommerce Marketing Associate will be responsible for providing support for the GE Appliances Parts website, including assisting with content improvements and researching consumer order issues. The ideal candidate is a self-starter that will take on or assist on projects to implement new site features and enhancements.

What you will Do

Essential Responsibilities

  • Investigate consumer online order issues, input ticket and work with appropriate teams to resolve
  • Document new processes for parts web site, order management and keep SOPs updated
  • Develop strategies to drive increased consumer parts ratings and reviews
  • Work with business teams and agency to improve SEO and other key site metrics 
  • Co-ordinate how-to content and video creation to improve site conversion and consumer support
  • Keep a pulse on competitor sites and features to report out to team
  • Identify site search improvements and monitor zero results searches and work to resolve.   
  • Track consumer website feedback and working with cross-functionally to drive improvements.
  • Assist with testing site enhancements and launches 
  • Monitor web site quality assurance and accessibility reports

What you need to Succeed

Qualifications/Requirements

  • Bachelor’s degree from an accredited university or college.
  • Minimum of 1 year of experience in e-commerce or a consumer facing digital marketing role, or co-op internship positions
  • Proficient in Microsoft Office – Excel & Power Point.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to work well in a team environment.

Desired Characteristics

  • Detail oriented with ability to prioritize tasks.
  • Familiar with Google Analytics or similar site analytics platforms
  • Knowledgeable of ecommerce or order management processes
  • Oracle EBS experience a plus

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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