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Marketing Coop – Usability & Market Insights

Louisville, KY, United States  |  Administration  |  ID: REQ-9967


Job Location

USA, Louisville, KY

Job Posting Title

Marketing Coop – Usability & Market Insights

The Challenge

In this assignment, the coop will work closely with and have responsibility for projects across the Consumer & Market Insights team.

What you will Do

Essential Responsibilities

  • Work collaboratively to support the Consumer & Market Insights team
  • Analyze and understand consumer pain points, online reviews, needs and gaps to guide product design
  • Design, execute and analyze usability testing to drive user-centered design
  • Guide and optimize the process for New Product Introductions
  • Develop key reports to provide business leaders with clarity
  • Drive special projects as needed

What you need to Succeed


  • Students only.  Must be a current full-time student pursuing a psychology, marketing, economics, business analytics or business-related degree preferred
  • Minimum cumulative GPA of 3.0 required
  • Working knowledge of Microsoft Excel, PowerPoint, and Word. Experience with Tableau desired
  • Demonstrated skills in relationship building and facilitation
  • Strong process management and analytical skills
  • Demonstrated ability to effectively multi-task
  • Must be willing to work at least 20 hrs/week; ability to work flexible hours ranging from 20-40/week is ideal
  • This is a 12-month coop assignment located in Louisville, KY; student must be willing to commute daily or as scheduled

Desired Characteristics

  • Team player, collaborative style
  • Self-starter, able to work independently and in team setting
  • High level of enthusiasm/energy/positive

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.



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