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Digital Marketing Co-op

Louisville, KY, United States  |  Administration  |  ID: REQ-11682


Job Location

USA, Louisville, KY

Job Posting Title

Digital Marketing Co-op

The Challenge

The Digital Marketing Co-op will gain experience in varied aspects of direct-to-consumer eCommerce marketing. They will work with multiple members of the team throughout the co-op and tasks will include creating and maintaining a strong digital presence for the company across social media, website, email, SEM and SEO campaigns. The candidate will have an opportunity to work with multiple brands.

What you will Do

Essential Responsibilities

  • Collaborate on digital and social strategies
  • Gain understanding of digital trends and overall brand strategies
  • Research and identify digital opportunities
  • Work with product, brand, and creative teams to ensure consistent branding for digital campaigns
  • Facilitate social online conversations and native platform discussions
  • Assist in maintaining influencer content and activities
  • Stay current with updates and changes in marketing and our competitor space
  • Develop and write marketing content to be deployed across social media channels
  • Assist with dashboard creation and ongoing analytics activities

What you need to Succeed


  • Students only. Must be a current full-time student enrolled in a bachelor’s degree program; pursuing a marketing or business-related degree preferred.
  • Minimum GPA of 3.0 required
  • This is a 12-month intern/coop assignment located in Louisville, KY; student will have to commute daily or as scheduled.  
  • Candidate should be well versed in digital marketing strategies
  • Excellent communication and presentation skills
  • Candidate should be organized with a results-driven mindset
  • Understanding of digital and social media platforms and tools
  • Demonstrated ability to work well in a fast-paced multi-functional team environment
  • Must be willing to work at least 20 hrs/week; ability to work flexible hours ranging from 20-40/week is ideal

Desired Characteristics

  • Ability to grasp future trends in digital technologies and act proactively
  • Detail oriented with ability to prioritize tasks

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.



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