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Marketing Specialist

Louisville, KY, United States  |  Marketing  |  ID: REQ-12643


Job Location

USA, Louisville, KY

Job Posting Title

Marketing Specialist

The Challenge

GE Appliances, a Haier Company is developing a business model focused on further evolving our owner first mindset and developing a newly branded growth channel to grow acquisition of new owners and foster lifetime loyalty through a seamless, integrated experiences across all touchpoints throughout the ownership lifecycle. Executing this plan will require the development of fresh marketing content and assets. This role will work to develop those merchandising materials, videos, and branded assets to support this transformation. This is a unique and exciting new program for GE Appliances…Join us!

What you will Do

Essential Responsibilities

  • Support content creation and execution of marketing materials for key stakeholders across majors, parts/filters, service/care programs and smalls
  • Partner with the Parts team and Owner Channel teams to develop scripts and videos to support DIY content
  • Help develop a roadmap and priorities of key content and deliverables
  • Work with internal and external creative teams to identify creative asset needs, participate in development and tracking of media performance
  • Work with agency partners to guide execution and timelines of deliverables

What you need to Succeed

Minimum Qualifications/Requirements

  • Bachelor’s degree from an accredited university or college
  • Minimum 3 years of Marketing or Commercial experience
  • Demonstrated meticulous attention to detail
  • Excellent verbal and written communication skills
  • Demonstrated ability to work hard at the tactical level to deliver projects on time

Desired Characteristics/Qualifications

  • Startup mentality with a team-oriented approach of all hands-on deck to accomplish goals/tasks
  • The ability to work in a changing environment and switch directions quickly
  • Project management skills/experience

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.



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