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Marketing Demand Generation Specialist (Remote)

Louisville, KY, United States  |  Sales  |  ID: REQ-13161


Job Location

USA, Louisville, KY

Job Posting Title

Marketing Demand Generation Specialist (Remote)

The Challenge

GE Appliances Air and Water Solutions is a growing leader in the HVAC/P industry. The Demand Generation Specialist is an entry-level marketing and sales position that plays a critical role in helping build a pipeline of qualified B2B lead opportunities for a growing, dynamic business. In this marketing & sales position, you will be assigned a B2B customer channel and be responsible for developing a strategic plan to generate new business leads using lead generation sites, account-based marketing, marketing automation, and supporting the development of marketing content for the newly created Air and Water Solution business.

What you will Do

Essential Responsibilities

  • Lead all activities related to prospecting and finding new lead opportunities in your assigned customer segments.
  • Route qualified opportunities to appropriate sales team members in
  • Track and manage leads generated from website, events/tradeshows, and lead generation sites (Dodge, MetroStudy, Construction Monitor, etc.) in
  • Provide regular (weekly or biweekly) CRM performance metrics and conversion status reporting to sales and marketing leadership.
  • Utilize marketing cloud and CRM tools to determine the best way to follow up with potential customers for your segments that will drive conversion.
  • Build relationships and rapport with potential customers (builders, contractors, property managers, designers, architects) to understand their business and what’s important to them. Use these insights to work with the marketing team to develop content and materials.
  • Partner with GE Appliances Air and Water Solutions Region Managers, Area Sales Managers, and Inside Sales team to identify and prioritize lead targets, build and maintain relationships to help facilitate lead conversion.
  • Launch B2B marketing demand generation campaigns to drive conversion; determine the best approach for sales regions, segment targets, and local markets.
  • Provide email campaign, website, and SEM analytics and reporting.
  • Build and maintain Marketing Cloud database to enhance marketing automation reach and impact.
  • Be a liaison with key lead generation vendors to enhance partnerships, optimize processes, and fully leverage lead generation capabilities. Work closely with product teams to help drive qualified leads for NPIs, etc.

What you need to Succeed

Minimum Qualifications/Requirements

  • Bachelor’s degree from an accredited College or University in Business, Marketing or Communications.
  • Minimum of 2 years of marketing and/or sales experience.
  • Strong working knowledge of Microsoft Office suite
  • Some travel required for domestic travel to customer sites, tradeshows and market visits.

Preferred Characteristics

  • Proactive self-starter with the ability to work independently with demonstrated history of strong project management capabilities
  • Experience with implementing and measuring marketing and/or demand generation campaigns
  • Organizational Skills - Demonstrates strong ability to effectively prioritize and multi-task on a daily basis
  • Initiative - Demonstrates resourcefulness, takes ownership and be accountable for your work
  • Communication Proficiency – utilizes effective interpersonal communication skills in the day to day operations of the department
  • Comfortable talking to potential clients via phone, email and through social media to find new business
  • Ability to interface with all levels of management, customers and peers

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.



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